With production restricted to just 10 units, the Aventador SVJ Xago Special Edition celebrates the new Lamborghini Ad Personam virtual customisation studio.
Lamborghini launched its Ad Personam customisation program in 2013, and in 2016, it opened its Ad Personam studio at its Sant’Agata Bolognese headquarters. The Italian marque claims that more than 50% of all vehicles coming off its production line feature 'at least' one custom Ad Personam detail, a percentage that has tripled over the last three years!
Therefore, to keep up with the rising demand in a post-COVID world, Lamborghini has launched a new virtual Ad Personam studio that offers online consultation to clients around the world who wish to get their Lamborghini customised. To celebrate the occasion, Lamborghini has launched an ultra-rare 'Xago' Special Edition of the Aventador SVJ. Only 10 units of the limited-edition car will ever be commissioned, and they are reserved exclusively for customers who wish to specify their Aventador SVJ virtually. This comes after the brand recently revealed another super-exclusive model, the Sian Roadster, of which only 19 units will be produced.
The Lamborghini Aventador SVJ Xago Special Edition takes its design inspiration from the hexagonal-shaped clouds found on the planet Saturn's North Pole and 'the strength of the hexagon in nature,' thus celebrating the famed ‘hexagonita’ theme in Lamborghini's design. As expected, the Aventador SVJ Xago Special Edition features a host of Ad Personam touches, ranging from a specially-created fading hexagonal silver effect to unique contrast-colour livery for each car and gloss black Nireo Ad Personam wheels. The theme has been carried over to the interior, with a ‘hexagonita’ theme seat pattern and a special contrast colour that goes with the exterior colour. Each car will also get a special, numbered plaque.