The joint venture between Bajaj and Triumph will result in an all-new engine/vehicle platform (200-750cc) that will be used for a new range of mid-capacity motorcycles for emerging markets, including India. The motorcycles will be priced from Rs 2 lakh in India, and the first model is expected to come out in 2022.
Bajaj and Triumph have formally announced the details of their collaboration, revealing what’s in store for us. As already known, it’s a non-equity partnership between the two firms. The key takeaway now – after the official announcement – is that Triumph and Bajaj will collaborate to build mid-capacity bikes together, using an all-new engine and vehicle platform (200-750cc), and it’ll be out by 2022.
The new motorcycles to come out of the joint venture (JV) will be primarily headed to developing countries, including India. According to the manufacturers, this new range of mid-capacity motorcycles will cater to different segments and will be priced from as low as Rs 2 lakh. Going forward, Bajaj will take charge of Triumph’s distribution network in India. Not to mention, the new range of motorcycles will be built at Bajaj’s manufacturing unit in Pune. There's no doubt that Triumph will hugely benefit from Bajaj’s vast supply chain network, which will invariably result in heavy localisation of parts.
The JV will also see Bajaj represent Triumph in overseas markets, where the latter isn’t present. In markets where Triumph already operates on its own, the new range of mid-capacity bikes will be sold via Triumph dealers along with the rest of the range.
There’s no news if Bajaj will be using this platform for its future products, which means the bikes coming out of this JV will only come with Triumph branding. So, it’s a bit different from BMW-TVS collaboration, where both the firms build bikes for their respective brand using the same engine/vehicle platform.