Bentley becomes the sixth brand to join Skoda Auto Volkswagen India Private Limited. The remaining luxury brands are Volkswagen, Porsche, Skoda Auto, Audi, and Lamborghini.
By Sanorita

Skoda Auto Volkswagen India Private Limited (SAVWIPL) has cemented its position in India's luxury auto market by bringing Bentley, the renowned British luxury car brand, under its wing. The group will be the exclusive importer, distributor, and service provider for Bentley cars across India starting July 1, 2025.
Bentley India is a new, dedicated group company under SAVWIPL, established specifically to manage the brand's operations here. It will take care of all sales, marketing, and after-sales activities. Abbey Thomas will serve as the new Brand Director for Bentley India. He will drive the brand's strategy and expansion in the Indian market. Bentley India will expand its presence with three new dealer partners in major cities. The new showrooms will first open in Bengaluru and Mumbai, then in New Delhi, offering prospective customers the classic Bentley experience with sales and service assistance.
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For the uninitiated, Exclusive Motors in New Delhi handled all Bentley car sales in India through private imports.
Piyush Arora, Managing Director and CEO of Škoda Auto Volkswagen India, said, ''Welcoming Bentley into the SAVWIPL family is a proud milestone that completes our portfolio - from the precision of German engineering to the timeless elegance and unmatched performance of British craftsmanship. India’s appetite for uncompromising luxury is growing rapidly, and Abbey’s deep understanding of the Indian market makes him the ideal leader to steer Bentley India toward new milestones.'
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Jan Bures, Executive Director; of Sales, Marketing and Digital of Škoda Auto Volkswagen India, said, 'It’s a proud moment for us in India to welcome Bentley into the SAVWIPL family. The ever growing UHNI segment in India will benefit from this new association and we along with our new dealer partners, will ensure the best of luxury and performance for our customers'.