Hyundai Motor India Ltd has launched the sixth edition of its road safety campaign, #BeTheBetterGuy. In an effort to influence the behaviour of more than 400 million Gen Z and millennials, this year's campaign has the theme "Buckle-up, Young India."
Commenting on the launch of the sixth #BeTheBetterGuy campaign, Puneet Anand, Assistant Vice President, Hyundai Motor India Limited, said, “As a responsible and a caring brand, Hyundai aims to increase awareness about road safety by making the Gen-Z and millennials socially responsible by highlighting the importance of being a safe road-user. #BeTheBetterGuy, which began as a public awareness initiative in 2016 with the tagline ‘Safety-begins-with-you’, grew over-time into a mass movement that became synonymous with Hyundai’s efforts in making Indian roads ‘Safer-for-Everyone’. By doing so we are working towards creating a sustainable & safe environment for road-users which drives ‘Progress for Humanity’.”
According to Hyundai, #BeTheBetterGuy focuses attention on crucial concerns relevant to road safety by emphasising key messaging such as "Always wear a seat-belt when seated in your car, even if you are a passenger seated in the rear. Follow all traffic rules & don’t over-speed, even when no one is watching you! Be a responsible road-user and don’t drive under the influence. Don’t use mobile phones while driving. Eyes, always on the road. Let pedestrians cross first, Make Indian roads safer-for-everyone. Give way to emergency service vehicles. Clear the path to life."
"In addition, #BeTheBetterGuy’s theme for this year ‘Buckle Up Young India’ puts a renewed focus on proper utilisation of safety features present in modern-day automobiles, not only for you but also for your loved one’s safety," the firm stated.
"Launched nationwide, #BeTheBetterGuy is a holistic road safety campaign designed to create two-way communication by utilising a variety of digital platforms for maximum impact with the aim to share emotional and impactful messaging with the youth thus creating a ‘Chain-of-Change’," it added.