Royal Enfield YoY Domestic Sales Dip 8% in May with 71,010 Units
Compared to over 1.50 lakh units sold during the same period previous fiscal year, Royal Enfield's year-to-date sales grew by 2% to about 1.53 lakh units between April and May 2024.
By Reetika Bhatt
Royal Enfield's total sales volume declined by 8% year-on-year in May, owing mostly to sluggish domestic market sales. In April, the renowned motorcycle manufacturer sold 81,870 motorcycles, but the total sales fell to 71,010 units in May, compared to 77,461 units sold in the same month last year. The drop is mostly attributable to a 13% decrease in sales of models with engine capacities up to 350cc, which plummeted to 59,852 units. In comparison, models with engine displacements larger than 350cc had a notable 32% rise in sales, amounting to 11,158 units. With 7,479 units sold in May last year, Royal Enfield's exports increased by 12% year-over-year (YoY) from 6,666 units sold in the same month the previous year.
Royal Enfield Year-to-Date Sales
Compared to over 1.50 lakh units sold during the same period previous fiscal year, the bikemaker's year-to-date sales grew by 2% to about 1.53 lakh units between April and May 2024. However, sales of bikes under 350cc were down by 1% to approximately 1.33 lakh units, compared to around 1.34 lakh units sold during the same period last year. Lastly, there was a 31% increase in exports from 10,921 units sold in FY2024 to 14,311 units between April and May of this fiscal year.
Royal Enfield Model Lineup
Royal Enfield presently offers ten models in the Indian market. These include the Bullet 350, Classic 350, Hunter 350, Meteor 350, Scram 411, new Himalayan 450, Interceptor 650, Continental GT 650, Super Meteor 650, and Shotgun 650. The brand is now gearing up to launch its latest model, the Guerrilla 450, into the competitive 400cc two-wheeler segment.
Also Read: Royal Enfield Flat Track 450, Based on Himalayan, Unveiled at London Bike Shed MotoShow
Royal Enfield Guerilla 450
The Guerrilla 450 is propelled by the well-known 452cc single-cylinder, liquid-cooled Sherpa series engine, with 39.4bhp of maximum power and 40Nm of peak torque. The setup comes equipped with a slip-and-assist clutch and a six-speed gearbox. The Guerrilla 450 will likely include features such as a five-inch TFT display with smartphone connectivity, navigation, all LED lighting, and contemporary switchgear. In terms of price, the upcoming model is expected to cost less than the Royal Enfield Himalayan 450, which is priced at Rs 2.85 lakh (ex-showroom). Upon launch, the bike will rival the likes of the Triumph Speed 400, Husqvarna Svartpilen 401, Hero Mavrick 440, Harley-Davidson X440, and KTM 390 Duke.
