Shell Advance Ultra oil for motorcycles launched in India

Shell Lubricants has launched their premium Advance Ultra oil for motorcycles in India at a price tag of Rs 827 per litre.

The lubricant takes advantage of Shell’s PurePlus technology to convert natural gas into crystal-clear oil that is devoid of impurities found in crude oil.

The process starts with the extraction of natural gas from Qatar’s North Field - world’s largest natural gas field. The natural gas is then transported to Pearl Plant - run by Shell in collaboration with state owned Qatar Petroleum - where methane is made to react with pure oxygen to make synthesis gas. The synthesis gas then enters the reactors where hydrocarbons are rearranged and transformed into a liquid base oil.

Speaking at the launch, Nitin Prasad, Managing Director, Shell Lubricants India said: “We are proud to launch Shell Advance Ultra with PurePlus Technology - a revolutionary motorcycle oil which is a great testimony of Shell’s ‘from-track-to-road’ philosophy.  We invest more than any other oil company in research and development.  Thus, we are able to leverage our technological leadership and innovation in the lab and on the track and transfer them into a product for everyday use on the road. With an ever increasing number of motorcycles on Indian roads, we believe Shell Advance Ultra with PurePlus Technology will improve the riding experiences of the bikers, given the varied climatic and geographical conditions in the country.”