Kia is a leading car manufacturer with prominent models like the Syros, Carens, and Seltos. The carmaker currently sells 9 cars in India. It includes 3 electric cars too, which are Carens Clavis EV, EV6, and EV9.
Upcoming models from Kia include EV5, New Seltos, Syros EV, Picanto, EV3, Carens Facelift, Tasman, and Rio, which are expected to further strengthen its presence in the Indian market.
Kia Motors Corporation is headquartered in Seoul and is among South Korea’s largest car manufacturers. Its sales figures reached nearly 3.3 million vehicles in 2015. On average, it produces over 1.5 million vehicles annually at its 14 manufacturing facilities in eight countries. These are sold through an extensive dealership network spanning across 172 countries. Kia steadily increased its brand value since it entered the top 100 global brands list in 2012. As a result, Kia’s brand value in 2017 stood at USD 6.7 billion. It was up by nearly 6 percent from the previous year.
Kia’s origins can be traced back to December 1944, when it was operational as the Kyungsung Precision Industry (KPI). It was a manufacturer of steel tubing and bicycle parts. KPI gave Korea its first domestic bicycle in 1951 and in 1952, and renamed itself to Kia Industries. After a shutdown in 1986, Kia re-joined the passenger vehicle industry in partnership with Ford. After a weak production run, Kia declared bankruptcy in 1997 only to be purchased by Hyundai Motor Company in 1998. Therefore, all Kia car models are now a part of the Hyundai Motor Company.