With more than 32,000 bookings already in the bag, the Nissan Magnite is shaping up to be a game-changer for the Japanese marque in India.
Nissan is taking a bit of risk by placing all its eggs in one basket – the all-new Magnite compact SUV. However, based on the consumer response, that risk seems to be paying off. In a recent interaction, Mr Rakesh Srivastava, MD, Nissan India, revealed the latest round of figures and stats the Magnite has recorded so far.
Since its bookings opened, the Magnite has bagged nearly 32,800 bookings, with 10,500 bookings received in the past three days alone, thanks to the roll-out of test drives across dealerships. With over 1.8 lakh enquiries already, 17.7% of them have been converted into bookings. According to Nissan, this figure usually hovers between the 3 – 5% mark. Of the total bookings, 3,878 were made via online channels.
Of course, with such an overwhelming response, Nissan needs to keep up the production pace to meet the demand. To this end, Mr Srivastava confirmed that Nissan is on the verge of starting a third shift at its Oragadam facility in Tamil Nadu, which is likely to attract more than 1,000 new jobs. This move is expected to limit the waiting period to 2 – 3 months.
At the time of the launch, Nissan had rolled out the Magnite at special introductory prices, which were applicable till 31st December 2020. However, today it's been confirmed that only the base variant's price will be increased and the rest of the line-up will be sold at existing prices. Therefore, the Magnite range now starts from ₹5.49 lakh, as compared to ₹4.99 lakh at the time of launch (ex-showroom, Delhi).
Nissan is also working on expanding its footprint in the country. At the time of the Magnite's launch, Nissan had already added 20 more dealerships across the country, taking the total to 123. 30 service centres have also been added of late, and road-side assistance is offered in up to 1,200 cities in India.