Safari, Harrier and More Help Tata Motors Cross 20 Lakh Unit Sales Milestone, Get up to Rs 1.40 Lakh Benefits

Tata Motors, the country's leading automotive manufacturer headquartered in Mumbai, has reached an impressive milestone by achieving a domestic sales figure of 20 lakh SUVs. The manufacturer's SUV portfolio currently consists of the ICE-powered Safari, Harrier, Nexon and Punch, along with the electrified Punch and Nexon. 

Tata's journey to 20 lakh units began with the launch of the two-door Sierra SUV in 1991. The introduction of the Nexon in 2017 marked the company's entry into the compact SUV segment, further expanding its footprint in the Indian market. Tata's reach extended beyond the compact SUV segment with the sub-compact Punch SUV in the same year. Tata kicked off the EV offensive in India in January 2020 when the company's first zero-emission passenger vehicle – the Nexon EV – was launched to set the tone for its transition to electric mobility in India. Its Punch EV is the youngest electric vehicle from the homegrown automaker. Launched in January 2024, the Punch EV is the 5-star rated vehicle recently tested alongside the Nexon EV by Bharat NCAP. 

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Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., 'Our ability to understand the SUV segment and provide the right product for every customer need, helps us immensely to maintain consistency and dominant leadership in the segment. Supported by our multi-powertrain strategy, our approach is to provide Indian consumers with world-class SUVs that are robust, safe and technologically advanced. The achievement of the 2 million SUV sales mark is a testament to this approach and sets the pace for the future growth of the SUV category.' 

Tata Harrier, Safari: Save up to Rs 1.40 Lakh

To celebrate this achievement, Tata has launched the 'King of SUVs' campaign in India, bringing down the prices of the Harrier and Safari. The Tata Safari and the Harrier can now be had at an effective starting price of Rs 15.49 lakh (ex-showroom) and Rs 14.99 lakh (ex-showroom), respectively. This reflects a price decrease of Rs 70,000 for the Safari and Rs 50,000 for the Harrier. Besides, these SUVs can be had with benefits of up to Rs 1.40 lakh, although applicable to select variants.

Tata EVs: Save up to Rs 1.30 Lakh

As for its EV line-up including Nexon EV, Tiago EV, and Punch EV, Tata has announced benefits ranging between Rs 30,000 and Rs 1.30 lakh. However, these benefits do not cover the Tigor EV.  

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Note that these benefits shall remain valid for all bookings till July 31, 2024.