Volkswagen Taigun, Virtus Sound Editions Launched in India, Price Starts at Rs 15.52 Lakh

With a subwoofer, amplifier, and an especially callibrated audio system that provides an unmatched acoustic experience, the Sound Edition boasts improved audio quality. Volkswagen is offering the models in four colour options: Lava Blue, Rising Blue, Carbon Steel Grey, and Wild Cherry Red.

By Reetika Bhatt | on November 21, 2023 Follow us on Autox Google News

Following the recent launch of the Taigun GT Edge Trail Edition, the German car manufacturer, Volkswagen, has now rolled out a special edition of its two other popular offerings. The brand-new Sound Edition models of the Taigun SUV and the Virtus sedan have been launched in the Indian market for Rs 16.33 lakh and Rs 15.52 lakh, respectively. Both mentioned figures are ex-showroom. Based on the Topline trim level, the special edition models are only available with the 1.0-litre TSI petrol mill. In addition to bringing in several fresh features, these limited-edition versions also sport mild visual upgrades that set them apart from the standard trims.

Also Read: Volkswagen Tiguan, Taigun, Virtus Get Whopping Discounts of up to Rs 4.20 Lakh in November

Commenting on the launch, Mr. Ashish Gupta, Brand Director, Volkswagen Passenger Cars India, said, “At Volkswagen, we have always believed in enhancing the value we offer to customers through our safe, fun-to-drive, German-engineered cars. The Sound Edition is a testament to this very thought, as we aim to augment acoustic experiences and make them as exciting as driving a Volkswagen. With the introduction of Sound Edition, we are also glad to roll out our year-end bonanza with the launch of Big Rush. We are certain that the attractive benefits on offer will appeal to discerning customers as we introduce them to one of India’s safest line-up of cars.”

Volkswagen Taigun, Virtus Sound Editions: Price Range

The Taigun and Virtus Sound Editions are offered in two variants each. The price for the Taigun Topline MT stands at Rs 16.33 lakh, whereas for the Taigun Topline AT, it is Rs 17.90 lakh. Meanwhile, the Virtus TSI MT and Virtus TSI AT carry a price tag of Rs 15.52 lakh and Rs 16.77 lakh, respectively. All prices, ex-showroom.

Volkswagen Taigun, Virtus Sound Editions: Feature and Design Updates

With a subwoofer, amplifier, and an especially callibrated audio system that provides an unmatched acoustic experience, the Sound Edition boasts improved audio quality. Along with the 'Sound' branding on the front A-pillar tweeters, the Taigun and Virtus Sound Edition models will also come equipped with Electric Front Seats (Ist in Segment), Puddle Lamps, and Footwell Illumination. A 'Sound' emblem on the B-pillar and unique equalisation graphics on the C-pillar distinguish the Sound Edition's visual characteristics. The new Edition can be had in four exterior colour options: Lava Blue, Rising Blue, Carbon Steel Grey, and Wild Cherry Red. Besides this, a dual-tone colour scheme with a white roof and white ORVM caps is also an option for prospective buyers; this colour combination is limited to the Volkswagen Taigun Sound Edition.

Volkswagen Taigun, Virtus Sound Editions: Powertrain Options

In terms of powertrain, only a 1.0-litre TSI petrol mill is available for the Taigun Sound Edition. The motor is good enough to crank out 115bhp of maximum power and 175Nm of peak torque. Further, an automatic torque converter unit and a six-speed manual carry out the transmission duties. The Sound Edition of the sedan, on the other hand, has not undergone any modification when it comes to the mechanicals. Thus, the car is still driven by a 1.0-litre TSI petrol unit, which develops 178Nm of maximum torque and 114bhp of peak power. It is coupled to either a six-speed manual or a six-speed automatic transmission.

Also Read: Volkswagen Taigun GT Edge Trail Edition Launched at Rs 16.30 Lakh in India

Volkswagen Taigun, Virtus: Market Rivals

As far as the market competition is concerned, the Virtus competes with the likes of the Skoda Slavia, the Honda City, the Maruti Suzuki Ciaz, and the Hyundai Verna in the domestic market. On the other hand, the SUV from Volkswagen has direct rivals in the form of the Maruti Suzuki Grand Vitara, Citroen C3 Aircross, Skoda Kushaq, Toyota Urban Cruiser Hyryder, Kia Seltos, Honda Elevate, MG Astor, and the Hyundai Creta. 

Speaking of price range, the standard version of the Taigun is priced between Rs 11.62 lakh and Rs 19.76 lakh, while the sedan's cost ranges between Rs 11.48 lakh and Rs 19.29 lakh. All mentioned prices are ex-showroom.

Tags: Volkswagen Volkswagen Taigun Volkswagen Virtus Taigun Virtus

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