Honda Cars India has revealed that it has sold over 20,000 units of the Elevate, the manufacturer's popular mid-size SUV, in just 100 days since its launch back in September this year. With a notable 11 per cent increase in sales for HCIL from September to November over the same time last year, Elevate has made a name for itself in the aggressive SUV segment by gaining a sizeable market share. The SUV, which accounted for over 50 per cent of all sales in the previous three months, has been crucial to HCIL's growth trajectory. The model has surpassed expectations, reinforcing Honda's standing in the fiercely competitive automobile industry. To satisfy the enormous demand, the firm has thoroughly increased the production of the Elevate and modified the variant combination to better suit consumer preferences, especially given the significant demand for CVT versions. The car competes with the Maruti Suzuki Grand Vitara, the Hyundai Creta, the Kia Seltos, and the 2023 Tata Nexon in the domestic market.
Sharing his thoughts on the occasion, Yuichi Murata, Director of Marketing and Sales at Honda Cars India, said, “We are thrilled to witness the remarkable success of the Honda Elevate, which has surpassed our expectations. The 20,000 sales milestone of Elevate in the first 100 days of launch is a proud moment for us and reflects the trust & preference of our valued customers, making us a notable contender in the industry. Furthermore, we have maximised the production of the Elevate to serve our waiting customers as early as possible and adjusted the variant mix to align with the market demand which is overwhelmingly high for CVT variants currently.”
Honda Elevate: Price Range
The starting price of the Elevate stands at Rs 11 lakh and goes up all the way to Rs 16 lakh for the top-of-the-line variant. All prices are ex-showroom. India is the first nation in the world to produce and market the Elevate. In addition, the automaker wants to use India as a major export base for its latest offering, meeting the strong demand for SUVs around the globe.
Honda Elevate: Engine Details
The 1.5-litre iVTEC petrol engine that drives the City sedan is the only powertrain option available for the mid-size SUV. This engine can produce a maximum torque output of 145Nm along with 120bhp of peak power. Furthermore, a 6-speed manual and a 7-speed CVT are the available transmission choices.
Honda Elevate: Colour Options and Design
When it comes to colour options, customers can choose from seven monotone shades - Obsidian Blue Pearl, Radiant Red Metallic, Platinum White Pearl, Golden Brown Metallic, Lunar Silver Metallic, Meteoroid Grey Metallic, and Phoenix Orange Pearl. Additionally, the car is available with a Crystal Black Pearl roof in three dual-tone colours - Phoenix Orange Pearl, Platinum White Pearl, and Radiant Red Metallic.
Speaking of styling details, the exterior follows the current global design language Honda uses for its SUVs, which includes a large grille with the Honda logo, sharp headlights, LED daytime running lights, LED turn indicators, diamond-cut R17 alloy wheels, and LED taillamps. Meanwhile, the Elevate's dimensions are 1,790mm in width, 1,650mm in height, and 4,312mm in length. Notably, its 458-litre cargo space is the largest in its class.
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Honda Elevate: Variants and Features
Similar to the City, the Honda Elevate is offered in four distinct variants: SV, V, VX, and ZX. The V, VX, and ZX variants come with a 7-speed CVT, while the 6-speed manual gearbox is standard on all four trim levels. The SUV's features include a 7.0-inch full-colour TFT instrument panel, a wireless phone charger, a 10.25-inch LCD touch screen, and Honda Connect. Other conveniences include the soft-touch door, dashboard accents, and deep brown leatherette upholstery.
With features including an ADAS suite, emergency stop signal, multi-angle rear-view camera, rear parking sensors, and ISOFIX-compatible rear side seats with lower anchorages and top tether, the Elevate emphasises the safety of its occupants. It is important to keep in mind that these features shall vary depending on the trim opted for.
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