Hyundai Motor India Limited (HMIL) has launched a new brand campaign, called "I Choose Hyundai". This campaign, using the hashtag #IndiaDrivesHyundai, showcases Hyundai's vast product line. It aims to emphasise why Indian buyers prefer the South Korean brand, highlighting its product range, features, fuel options, gearboxes, and so forth. The TVC is accessible in six regional languages: Bengali, Kannada, Malayalam, Marathi, Tamil, and Telugu, to better engage with regional customers. This approach promises a significant and long-lasting influence in multiple regions.
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‘I Choose Hyundai’ Campaign
The campaign video features a variety of Hyundai vehicles driven by different customers. These films, which highlight the distinctive features of each Hyundai car, demonstrate the vehicles' capabilities as well as the sense of connection that customers develop with the brand. The TV commercial covers a variety of age groups and settings, demonstrating that Hyundai has a car for everyone, whether it's a hatchback, sedan, EV, or SUV, regardless of the number of passengers or type of journey.
The new campaign will be advertised on television, digital platforms, and social media platforms such as Facebook, Instagram, and YouTube. Notably, 6-airbags, seatbelt reminders, and 3-point seatbelts are standard equipment on all Hyundai India models. The Hyundai Ioniq 5, Tucson, Creta, Creta N Line, Verna, Venue N Line, and Venue are among the seven vehicles that also have ADAS features.
The carmaker offers a range of technologically advanced technologies on its cars, such as the Bluelink-connected car platform. Bluelink provides a range of services, including trip history, real-time traffic reports, live tracking, remote operations, and hands-free calling support. Hyundai, the country's second-biggest automaker, has a wide range of SUVs to choose from and offers multiple gearbox choices, such as MT, AMT, AT, IVT, and DCT.
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Hyundai India Comments
Sharing his thoughts on the campaign, Tarun Garg, COO, of Hyundai Motor India Limited said, 'Our latest campaign, "I Choose Hyundai", exemplifies HMIL's unwavering commitment to curating innovative, customer-centric marketing initiatives. Showcasing our entire product line, this campaign will help us connect with our target audience in a more meaningful way, driving brand awareness. With a customer-first approach, the "I Choose Hyundai" campaign highlights the wide range of Hyundai products suitable for a diverse set of customers, making every drive an enjoyable journey. It underscores that Hyundai products meet every aspect of choice, providing not just quality and reliability, but also the peace of mind that comes with driving a trusted brand. Through this campaign, we aim to strengthen our connection with existing customers and forge new bonds with a wider audience, enriching their ownership journey.'
Fuel options offered by Hyundai comprise petrol, diesel, compressed natural gas (CNG), and electric. The company has more than 1,372 sales points and 1,557 service touchpoints across India as of May 31, 2024.
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