Skoda Auto India Signs Ranveer Singh as Its First-Ever Brand Ambassador

Skoda Auto India has named Bollywood actor Ranveer Singh as its first-ever brand ambassador. Recognised for his energetic and versatile persona, he aligns with Skoda’s emphasis on innovation and performance, as per the automaker. As the brand’s representative, Singh will play a key role in expanding its reach and enhancing customer engagement. Through strategic campaigns and promotions, the partnership is expected to enhance brand visibility and resonate with a younger, aspirational audience. To kick off this collaboration, an advertisement featuring Ranveer Singh alongside the newly introduced Kylaq SUV is set to premiere soon. According to Skoda, this step underscores its commitment to growing its footprint in India and solidifying its position as a premium automotive brand.

The Skoda-Ranveer Singh Association

Petr Janeba, Brand Director, Skoda Auto India, speaking on the association remarked, 'When the Kylaq was premiered, I promised that, 'Picture abhi baaki hai'. As we celebrate 25 years in India, we have committed to driving into a new era here, which goes beyond launching world- class products. It revolves around revamping every aspect of the business, including the way we engage with our customers and fans. Around the world, and more so in India, cars and movies generate emotions that are unparalleled, and bring people together. And so for the first time in our history in India, I am proud to announce Ranveer Singh as the first-ever 'Brand Superstar' for Skoda Auto India. Being a powerhouse of talent and energy, on and off-screen, Ranveer's persona strongly reflects our passion and ethos. This announcement comes at a time when we are celebrating 130 years of global excellence. There is a lot more this partnership is going to bring for our products, our network, and our customers, as we look to strengthen our position as the most important market for Skoda outside Europe.'

Also Read: Skoda Kylaq Test Drives Now Available in 10 Minutes with Zepto

Expressing his views on becoming the Czech carmaker’s first brand ambassador, Ranveer Singh stated, 'I am thrilled to be Skoda Auto India's first-ever brand superstar. This collaboration reflects a shared commitment to excellence, and I look forward to contributing to the growth of Skoda Auto in India. Skoda Auto has a diverse and exciting product portfolio that caters to both automotive enthusiasts and a wider customer base in India's growing market. With a strong legacy and an iconic range of products, the brand continues to set high standards in the automotive industry.'

Skoda Celebrates 25 Years in India

Skoda Auto recently celebrated a major milestone, marking 25 years of operations in India. The company entered the Indian market in January 2000, becoming the first Volkswagen Group brand to establish a local presence. It set up a manufacturing facility in Chhatrapati Sambhajinagar and began assembling its first model, the Octavia, in the country. The manufacturer's journey in India began with the first-generation Octavia, initially put together using imported components while the company worked on building its production capabilities.

Also Read: Skoda Kylaq SUV Deliveries Commence in India; Prices Start at Rs 7.89 Lakh

Over the years, models like the Kodiaq, Fabia, Superb, and Kushaq contributed to its growing footprint. A defining moment came in with the development of the MQB-A0-IN platform tailored for the local market. The Kushaq became the first model based on this platform, rolling out in 2021, followed by the Slavia sedan the next year. The most recent addition, the Kylaq – Skoda’s first sub-4m SUV in India – further underscores the company’s long-term commitment to expanding its presence in the Indian automotive industry.