Tata Tiago EV is the Official Partner of Indian Premiere League 2023

The Tata Tiago EV is the official partner of the ongoing Indian Premier League (IPL), which started on 31st March. It marks the sixth year of the carmaker's relationship with the BCCI, the Board of Control for Cricket in India. The carmaker has taken a surprising shift by introducing the EV model as an official partner for the IPL 2023 edition. Previously, Tata Motors displayed its lineup of SUVs in the series. Rising awareness of electric vehicles using this medium is the major reason cited by the manufacturer for this move. Tata Motors, the official partner of the IPL, will showcase the Tiago EV in each of the 12 stadiums while also interacting with the public through a variety of events. One such effort is the "100 reasons to go. ev with Tiago.ev" campaign, which aims to identify the biggest obstacles to EV adoption among consumers. The campaign also seeks to highlight the Tiago EV's USPS and dispel common EV myths.

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Tata Motors's Association With IPL: A Quick Rundown 

In 2018, Tata Motors began sponsoring the IPL series and took over as the title sponsor in 2022. The carmaker displayed the Nexon at that time. The Harrier, Altroz, and Safari all came after it in the following years: 2019, 2020, and 2021. The Punch SUV was the official partner for the previous year's season, and the Kaziranga edition was on display only during some matches.

Tata Tiago EV: The New Official Partner of IPL 2023

As mentioned, Tata Motors has chosen the electric car as the official partner to raise awareness of EVs and dispel misconceptions about them. Mechanically, the Tata Tiago EV is available with two battery choices: 19.2kWh and 24kWh. In our market, the EV version costs between Rs 8.69 lakh and Rs 11.99 lakh (ex-showroom Delhi).

Also Read: Top 5 Upcoming EV Launches in 2023-24: Tata Punch, MG Comet, and More

Aside from the EV promotion, the automaker will give the "Tiago EV Electric Striker" award and a cash reward of Rs. 1 lakh to the player with the highest strike rate of each match. The automaker will also provide tickets to some matches as a prize for early EV adopters. Owners of Tata EVs will also be able to participate in some engagement events on-site, and a select few will even have the opportunity to award some cricketers.