TVS and BMW Motorrad’s partnership gave us the BMW G 310 R, G 310 GS, and TVS Apache RR310, all of which are absolutely impressive motorcycles in their own rights. And now, both companies will together develop a brand new EV.
TVS Motor Company and BMW Motorrad have extended their partnership, and this time both the parties have confirmed that developing a new 2W EV (Two-wheeler electric vehicle) platform will be their top priority. Expect an all-electric two-wheeler from this joint venture in the next two years.
Sudarshan Venu, Joint Managing Director, TVS Motor Company, said, ‘The new world of future mobility encompasses a strong play through alternate solutions, including electric mobility. Expanding this successful partnership to EVs and other newer platforms will create opportunities to deliver advanced technology and aspirational products to global markets and bring valuable synergies to both companies.’
In the domestic market, TVS retails the iQube, which is positioned as an affordable electric scooter, and BMW has the CE 04 electric scooter on sale overseas. That said, BMW CE 04 is in fact an expensive electric scooter, which has been priced north of $10,000. The upcoming TVS-BMW product is likely to be pitched as a more affordable yet premium EV. TVS and BMW Motorrad have confirmed that the new product will be offered in India as well as global markets.
Dr Markus Schramm, Head of BMW Motorrad, said, ‘In light of our fruitful association with TVS Motor Company, we are delighted to extend and expand our cooperation agreement to include long-term partnership and joint development of new platforms and technologies, including electric vehicles.’
BMW Motorrad India sold 5,000 units in 2021
2022 TVS Apache RTR 200 4V launched at Rs 1.33 lakh
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