Royal Enfield knows a thing or two about throwing a party. The Rider Mania 2022 was that, and then some…
Royal Enfield knows a thing or two about throwing a party. Need proof? Just visit the Rider Mania in Goa once and you’ll know what I’m talking about. However, if you do want to attend the Rider Mania now, you need to wait for another 11 months, for the 2022 edition concluded recently. I was there, fortunately, so here’s a quick rundown of what you folks missed out on.
The Rider Mania 2022 was bigger and better in every single aspect compared to the previous editions. And it had to be that way because due to COVID-19, there was no Rider Mania in 2020 and 2021. At this year’s biking festival, there were over 12,000 RE enthusiasts from around the globe, which made finding a parking spot for your motorcycle a tedious job. And not just parking lots, the entire place was filled with scores of RE riders over the Rider Mania weekend. And it all goes on to show the kind of enthusiasm, love, and loyalty customers have for the Royal Enfield brand. It’s fair to say that none of the other brands in the country has this sort of community in India.
On day one, it was absolute chaos, albeit in a good way. There were thousands of RE enthusiasts at the venue, and to entertain them, RE had arranged everything – live music, dirt races, delectable food, and a scintillating atmosphere all around. However, the biggest highlight of the day was the unveiling of the company’s all-new Super Meteor 650. What’s more, Royal Enfield opened pre-orders for the Super Meteor exclusively at Rider Mania.
Among other highlights, RE also showcased 1:3 scale models of the RE Classic 350 at the venue. With a price tag of ₹68,000 apiece, these models are quite pricey for an average RE owner, but, then, the attention to detail of every component is astounding. For music and party lovers, there were live performances from some of the most popular voices in India, such as Divine, The Peter Cat Recording Co., Thaikuddam Bridge, and Swarathma.
So, if you haven’t been to the Rider Mania this year – or haven’t attended one at all – don’t skip it in 2023. It’s not just a motorcycle-themed festival – it’s a festival that celebrates motorcycling, music, and camaraderie like no other in the country.