Mahindra Racing has announced this partnership in order to develop better technology for this year's fully-electric Formula E Championship.
Mahindra Racing, the only Indian team to compete in the ABB FIA Formula E Championship, has announced the formation of a strategic partnership with Pininfarina and Tech Mahindra. This agreement gives Mahindra Racing access to Pininfarina’s design expertise and Tech Mahindra’s digital technology prowess.
Pininfarina will also become a sponsor of the Mahindra Racing Formula E team. This enables the team to leverage Pininfarina’s expertise to enhance the performance of its M5Electro race car - currently under development for Season 5 of the Formula E Championship - which begins in December 2018.
This partnership will also focus on other areas of design and technology, including Computational Fluid Dynamics (CFD) work and help Mahindra with its ‘Race to Road’ strategy that involves the application of learnings from the race track into the development of new electric road vehicles, in due course. Mahindra Racing will also have access to Pininfarina’s testing facilities in Italy which will help the team enhance the aerodynamic efficiency of its race car.
Commenting on this new venture, Ruzbeh Irani, President and Chief Brand Officer, Mahindra Group said, “The Mahindra Racing Formula E team has had a very successful start to Season 4 leading both the Teams’ and Drivers’ Championships after the first three races. We are now delighted to welcome Pininfarina and Tech Mahindra as partners, as we gear up to meet the challenges of this new season and beyond. Combining their design, technology and digital skills will significantly augment Mahindra Racing’s existing capabilities and raise the bar as far as our performance is concerned”.
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