Suzuki Motorcycle has announced upscaling of production with the new 1000-acre plant in Kharkhoda, Haryana.
Suzuki Motor Corporation has announced that it will commence production at the new two-wheeler manufacturing facility in Haryana. The production unit will be integrated with Maruti Suzuki’s automobile operations indicating clearly that the company aims to make the most of vendor strategies aimed at pricing products competitively.
The brand will aim at bolstering its presence with the new plant which is speculated to cater to both international and domestic markets. The talks of expansion first surfaced four years ago when Suzuki was in conversation with the government of Andhra Pradesh and Telangana.
The company was waiting to be future-ready once it reached its peak two-wheeler production capacity of one million units at Gurugram. It had considered Andhra Pradesh as a potential location due to the presence of prominent auto brands including Kia Motors, Isuzu, Apollo Tyres, Amara Raja Batteries and Hero MotoCorp among others.
Suzuki opened its act in the Indian market back in the 1980s when it first entered a joint venture with TVS. The two companies, however, parted ways in 2001. Since then, Suzuki was not able to make noise in the market which took a turn after it changed its strategy to focus on premium bikes and scoter such as Access, Burgman and Gixxer.
The Haryana state government has allotted 100 acres of land to Suzuki Motorcycle at Kharkhoda. The plant will be strategically located on the Delhi-Haryana border, adjoining the western peripheral (Kundli-Manesar-Palwal) Expressway and State Highway 18. The IMT has abundant water and power supply from the NCR canal and the electricity utilities.