With manufacturers selling thousands of units each month, two-wheelers continue to be the country's economic mainstay. In both urban and rural areas of India, motorcycles and scooters are the preferred modes of transportation due to their excellent fuel efficiency and ease of manoeuvrability. According to data from the Federation of Automobile Dealers Associations (FADA), 12,67,233 two-wheeler units were sold in February 2023 compared to 11,04,309 in the same month last year. The top 5 two-wheeler brands in terms of sales for February 2023 are listed below, along with sales figures that shows year-over-year (YoY) growth. The list includes bikemakers such as Royal Enfield, TVS Motor Company, Hero MotoCorp, Bajaj, and more.
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In terms of two-wheeler sales, Hero MotoCorp continues to dominate both India and the rest of the global markets. According to a press release from the auto manufacturer, it sold 3,94,460 units in February 2023 as opposed to 3,58,254 units in the same month the previous year. The figures were 10 per cent better than the total sales in February 2022. In a press release, the company claimed that February's volumes showed that consumer sentiment was continuing to improve. Based on favourable economic indicators, the firm anticipates the current trend to hold in the upcoming months.
Honda Motorcycle and Scooter India (HMSI)
Honda Motorcycle and Scooter India (HMSI), which sold 2,27,084 units in February 2023, came in second. Similar to TVS, Honda generates sales through a diverse lineup of scooters, commuter motorcycles, and performance motorcycles. In India, the two-wheeler manufacturer's best-selling model is still the Honda Activa. Honda, however, reported a negative growth of 20.5 per cent in the previous month.
TVS Motor Company
Thanks to its extensive lineup of scooters, commuters, and sub-500cc performance motorbikes, TVS Motor Company surpasses Bajaj to take third place in two-wheeler sales in February 2023. Month after month, the automaker continues to increase its sales of the N-Torq as well as the Apache series. Sales of two-wheelers as a whole for the bikemaker were 2,67,026 units in February 2023 compared to 2,67,625 units in February 2022. With sales rising from 1,73,198 units in February 2022 to 2,21,402 units in February 2023, it saw a 28 per cent increase in domestic two-wheeler sales. The manufacturer also announced that the TVS Apache line had sold five million units worldwide, recording a huge milestone for the brand.
Fourth place goes to Bajaj, a company that doesn't make scooters. Sales at Bajaj Auto decreased by 11 per cent in February 2023 compared to the same month last year. The sales of domestic two-wheelers, on the other hand, increased by 25 per cent, from 96,523 units in February 2022 to 1,20,335 units in February 2023. But for the same time period, exports decreased by 37 per cent. Exports from Bajaj Auto fell from 1,82,814 units in February 2022 to 1,15,021 units in the previous month. Notably, Bajaj has demonstrated that new product debuts and updates are effective, as evidenced by the Pulsar series' sustained customer growth.
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The fifth-best-selling two-wheeler brand in India is the Chennai-based firm, Royal Enfield, a brand that also does not offer any scooters. Moreover, it is the only two-wheeler brand on this list that does not have any motorcycles under 350cc displacement. The bikemaker saw a rise in sales. In February 2023, the company sold a total of 71,544 bikes, compared to 59,160 units in the same month the previous year. Its domestic sales rose from 52,135 units to 64,436 units, while exports increased from 7,025 units to 7,108 units for the month of February. Strong year-on-year (YoY) growth of 23.5 per cent has been achieved by the firm thanks in part to recent launches like the affordable Hunter and the updated Classic lineup.
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