Uber class luxury car makers are raking in some serious moolah by breaking their sales figures for the first half of the year. Bentley Motors has joined this successful bandwagon by increasing their global deliveries by 23%, to 5,254 cars, up from 4,279 cars in the first six months of 2013.
The company stated that there was strong growth across every region, with gains in China and the Middle East, increasing by 61% and 27% respectively. Global success was driven by new model introductions, with the Continental GT V8 S coupe and convertible, and Flying Spur and Flying Spur V8, entering the market to critical acclaim. If this trend continues then the year 2014 could very well become the company’s most successful year.
The Americas region, remaining in Bentley’s number one market position, delivered 1,388 cars, an 8% jump on the 2013 performance of 1,282 cars. Success of the Flying Spur and Flying Spur V8 powered sales in the Chinese region to leap by 61%, 1,318 cars in 2014, against 817 cars the year before. Significant sales growth in the Middle East continued, a 27% improvement on 2013 (424 cars), with 537 cars delivered. The Middle East is now firmly established as one of Bentley’s central regions.
Commenting on the results, Bentley’s member of the board for sales, marketing and after sales, Kevin Rose, said, “There is simply no-one in the luxury automotive sector that can match these results. We continue to prove we are the world’s most sought after luxury car brand. It’s vital to continuously develop in our exclusive market, as our customers are the most discerning. There is no question that some markets will remain tough but we are confident of a good 2014.”
Write your Comment