BMW i Vision Dee Concept EV Revealed; Changes Colours in Seconds - Watch Video

The BMW i Vision Dee is a colour-changing futuristic mid-size sedan that was recently unveiled at the 2023 Consumer Electronics Show (CES) in Las Vegas. The Concept EV has a new pared-down design language. The name 'Dee' stands for Digital Emotional Experience.

By Reetika Bhatt | on January 10, 2023 Follow us on Autox Google News

BMW recently unveiled a new electric vehicle concept at the 2023 Consumer Electronics Show (CES) in Las Vegas, that can communicate with drivers in unique ways. The BMW i Vision Dee is a concept EV packed with several advanced futuristic technologies and is anticipated to debut in the automaker's future electric vehicles. The concept car borrows design ideas from the current BMW models, yet it has a uniqueness that sets it apart. The concept teases a midsize sedan with minimalist design language. It might be converted into an i3 sedan using Neue Klasse architecture. The sedan features iconic BMW design hallmarks such as the kidney grille, twin headlights, and Hofmeister kink.

The BMW i Vision Dee's front design is similar to the Vision Circular concept, which was revealed in September 2021. Short overhangs and a larger wheelbase ensure a spacious cabin with the new design. BMW claims that the concept's headlamps and grille were created to produce a phygital icon by integrating physical and digital on a uniform surface that can vary its appearance using E-Ink technology. 'Dee' is an abbreviation for Digital Emotional Experience. When the driver approaches the vehicle, Dee recognises her, opens the door automatically, and uses visual clues on the grille and headlights to express moods such as joy or surprise. According to the automaker, as part of the welcoming gesture, an image of the driver's avatar can be projected onto the side windows.

Also Read: Interview with Vitesh Barar, Director, Marketing, BMW Group India

The most unique feature that the BMW i Vision Dee boasts is its colour-changing body panels. It transitions through a wide range of colours, with various portions of the car's body displaying different colours simultaneously. Moreover, the colour of the wheels also varies. The side profile of the concept EV is sleek, with no standard door handles or mirror caps. The wheels, too, are minimalistic with a yellow paint theme, and the LED taillights at the back are mounted high. The rear bumper appears to be chunky.

2023 Concept Bmw I Vision Dee Interior

The windscreen-wide head-up display (HUD) is a key feature within the cabin. According to the automaker, this technology will debut in one of its electric vehicles based on the Neue Klasse in 2025. Conventional buttons and switches have been removed, and it does not include an iDrive controller. The sedan is outfitted with a BMW Mixed Reality Slider, which includes touch-sensitive sensors on the instrument panel that controls the large HUD. There are five selectable options that enable the driver to customise the amount of content that appears on the HUD. The steering wheel, like the rest of the car, is pretty unusual. The BMW i Vision Dee concept EV receives a vertical spoke as well as touchpoints. 

Also Read: 2022 BMW X3 Facelift Review: First Drive

While the information regarding the interior and exterior features of the brand-new Concept EV has been revealed by BMW, the powertrain specifications of the BMW i Vision Dee are still unknown. The carmaker is expected to disclose the same later this year.

Tags: BMW BMW i Vision Dee i Vision Dee

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