Ford today launched the Anniversary edition of its best seller, the Figo. Celebrating 3 years of the car in the Indian market, the Figo has been able to sell in numbers never before achieved by Ford India. In fact, in just 3 years Ford has already sold over 270,000 Figo's in India.
The special features of the Anniversary edition - designed in conjunction with designer duo Shantanu Nikhil and existing customers of the Figo - are largely cosmetic and include Satellite Navigation, Reverse Park Assist, Rear Spoiler, Limited Edition Seat covers and Limited Edition badging.
“Figo has been a big game-changer for Ford and for the small car segment in India. The Figo has helped redefine the value proposition offered to customers. Today, we celebrate Figo’s three years of success with the launch of this limited “Celebration Edition”. I would like to thank our customers for their loyalty and continuing trust in the Ford brand, and thank our dealers, suppliers, and employees for their support in establishing a great foundation for success. The Ford team has gone further by co-creating content based on direct input from our valued customers, with the support of leading fashion experts. The already loved Figo has become more chic and desirable”, said Joginder Singh, president and managing director, Ford India.
Priced start at Rs. 4.16 Lacs for the petrol version, while the diesel variants start from Rs. 5.16 Lacs (all prices ex-showroom Delhi), making the Anniversary edition an even better value-for-money proposition for Indian customers.
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