American car maker, Ford, has just announced that Vinay Piparsania will take over as Director Marketing, Sales and Service operations at Ford Global Business Services (GBS). Ford Motor Co.’s GBS division provides support to nearly every Ford location around the world in the areas of IT, Engineering, Finance and Accounting, Automotive Financing, Marketing, Sales and Service, Analytics and Purchasing. Leading responsibility for the global MS&S operations in GBS, Vinay will be based in Chennai, India.
It was also announced that Anurag Mehrotra will take over from Vinay as Ford India’s executive director for Marketing, Sales and Service. In this role, Anurag will lead the responsibility for all aspects of MS&S operations of Ford India including revenue, sales volume, market share, marketing strategy & launches as well as dealer development, after sales service and overall customer satisfaction.
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