Maruti Suzuki's Arena to transform its showroom network

By Abhishek Chaliha | on August 30, 2017

Maruti Suzuki will transform its entire new car showroom network across the country into a more contemporary and tech savvy venue for customers. 

It’s in the nature of a leader to evolve with the times and take his or her clan forward. Bearing this in mind, India’s leading car maker Maruti Suzuki has introduced its new concept of Maruti Suzuki Arena. Under this initiative, over time all Maruti Suzuki showrooms across the country will be converted to offer a more modern ambiance along with new facilities to transform the car buying experience for customers.

Maruti Suzuki Arena is essentially a complete design overhaul concept for Maruti Suzuki showrooms that will see them incorporate a more airy and uncluttered design. In fact, from the pictures here you can see there is a lot of resemblance in that design being carried over from the company’s Nexa premium outlet. While Nexa uses a signature black pattern design, Maruti new Arena incorporates a blue and white combination for showrooms. The interiors use a similar light brown shade for wood vaneer used around the showroom. Modern customer lounges with a cozy ambiance along with an inhouse café makes the new showroom concept feel more welcoming.

Aiding the contemporary design will be relationship managers in these showrooms who will interact with customers with the help of their electronic tablets that will have the capability to showcase the entire range of Maruti Suzuki products via an app. This will allow customers to get a better view of looking at not just different car models but also compare different variants in terms of features, specs and more.

To make this concept a reality soon enough Maruti Suzuki is actually investing in buying land across the country. This land will then be leased out to dealer partners to setup the showrooms in convenient locations. Quite the 360-degree approach for setting up a new car showroom concept. In fact, Maruti Suzuki is ambitious and has a target to setup 80 new Arena showrooms across the country by March 2018.

Maruti Suzuki is stressing that the that key differentiator despite the modern nature of Arena will be its digital integration. This will allow customers to not just browse products digitally but also to customize cars and make bookings online. After all, the company states that 75 per cent of new car buyers do their research online before making their purchase. So, it’s only natural that Maruti wants to cash in on this nature.

Introducing Maruti Suzuki Arena, Managing Director and CEO of Maruti Suzuki, Kenichi Ayukawa said, “Maruti Suzuki Arena is at the core of our strategy to transform our network and meet customer expectations. Maruti Suzuki Arena will enhance transparency and delight customers with an exciting purchase experience, seamlessly from the digital space to physical showrooms. I am sure it will create a lasting relationship with our customers. With Maruti Suzuki Arena, we take an important step forward in our journey of transformation.”

Being the oldest mainstream passenger car maker in India, it is only natural that some of their oldest showrooms, especially outside metro cities aren’t the most contemporary car showrooms out there. And considering Hyundai’s recent transformation of its showroom network to make them feel more modern and premium, it was about time Maruti Suzuki stepped up its game. Needless to say, Maruti Suzuki Arena is here to do just that. And by incorporating the digital experience element, its two steps forward for Maruti in a country whose population is dominated by the youth.

Tags: Maruti Suzuki

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