Nissan announces its new four-year road map for its Africa, Middle East and India (AMI) regions. The plan includes 8 new models for these markets over the next 4 years.
Nissan has just laid out its fresh plans for the Africa, Middle East and India regions, for the next four years under the company’s Global Transformation Plan. The company’s new business plan focusses on product rationalisation and prioritisation to bring the right models and technology to the right demographic. Africa, the Middle East and India (AMI) account for 10 per cent of Nissan’s global sales.
The first initiative for achieving the company’s goals is to rationalise the actions of the company in order to improve regional cost and efficiency. The company aims to do this by optimising the regional product portfolios ‘by 20 per cent’. This essentially means that slow-selling models will get the axe. Nissan also seeks to enhance export opportunities from AMI plants and further increase the cost competitiveness of local plants.
Going ahead, the company wants to focus on its core models that have become the most profitable in regional markets. This will include SUVs and B-segment sedans such as the Sunny. Meanwhile, 8 new models will be developed for these markets and next new model for India will be a compact SUV to take on the likes of the hot-selling Maruti Suzuki Vitara Brezza, Hyundai Venue, Ford EcoSport, Tata Nexon and Mahindra XUV300.
When it comes to adopting new technology in its cars, Nissan will approach the subjects of intelligent mobility and EVs in a phased manner, while connected technologies will enhance the customer experience.
Nissan Chief Operating Officer, Ashwani Gupta, said, “Africa, Middle East and India is an important region where we will target investment in existing strengths, including SUV, and bring eight new products to the market. By driving efficiencies through the Alliance and focusing on core competencies, we will further increase the region’s profitability, especially in key markets including the Gulf, South Africa and Egypt.”
“Today, AMI is a region with opportunity for significant growth. Over the next four years we will transform opportunity to reality by bringing the right products, services and technologies to deliver lasting positive change for the business, our partners and customers,” said, Guillaume Cartier, Chairman of the Africa, Middle East and India region.
AMI will leverage the new Alliance global cooperation model between Groupe Renault, Nissan Motor Co., Ltd. and Mitsubishi Motors Corporation to support the competitiveness and profitability of member companies. For India, Renault and Nissan will hold a joint status for development of the Renault-Nissan brand.
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