Harley Davidson has partnered with e-commerce giant Myntra to sell its range of merchandise online. The e-store will sell Harley Davidson branded jackets, denims, shirts, t-shirts, caps, wallets and other accessories.
The partnership allows the American motorcycle manufacturer to reach to people residing in over 12,000 pin codes in India.
Rajiv Vohra, Director Sales and Dealer Development Harley-Davidson India commented about the alliance: “We are extremely pleased to enter into this alliance with Myntra.com, helping us to become more accessible to customers across the country. Owning Harley-Davidson merchandise is a great way for customers to free their inner rebel, and we are glad to offer them this opportunity.”
Prasad Kompalli, Head - eCommerce Platform, Myntra, added: “It has always been our continuous endeavor to enhance our portfolio and provide our shoppers the latest and widest collection from the best of brands. This alliance will help us cater to Harley-Davidson aficionados by enabling easy access to the brand's lifestyle.”
In addition to the recently launched online store, Harley Davidson merchandise can be purchased from its dealer network spread across 17 locations in India.