LML has announced its comeback and the brand hints to target the EV makers such as the Bajaj, Ather, Ola, Revolt and Simple One.
Before Honda Activa and Hero Splendor became household names, Bajaj’s scooters were the popular commuter choice, and a few opted for the LML scooters. While Bajaj brought back its popular Chetak brand as an EV in the modern age, it’s time for LML to step into the new era.
Lohia Machinery Limited (LML) has announced that the company will make a comeback and the firm has also informed that this time it will exclusively be an electric two-wheeler maker.
The information at hand is very limited but the manufacturer confirms that it has been backed by “various technology companies to introduce LML in the EV market”, however, no names or connections have been disclosed so far.
“We’re extremely excited to make a significant comeback. We are actively working on the product development strategies in order to introduce a highly innovative product equipped with the best of technology to enable & strengthen the urban mobility space. We would like to empower the upper-middle and urban segments of society with our range of premium products to drive the change.” said Yogesh Bhatia, MD and CEO, LML Electric.
It is safe to believe that LML Electric’s first product could be an all-electric scooter and the brand plans on rivalling the Bajaj Chetak just like the yesteryears. It remains to be seen if LML Electric brings along a sporty electric motorcycle concept with enough performance and the looks that give a callback to the LML Laser from the past.