Auto Expo 2023: Tata Motors is the EV market leader in India since it has the most electric vehicles in its portfolio. Other automakers, however, are gradually entering the electric vehicle industry. Several manufacturers will take advantage of the ongoing Auto Expo 2023 to showcase their latest and upcoming offerings. Tata Motors teased EV versions of its marquee cars, including the Harrier and the Safari SUVs and the Altroz hatchback, a day before the event. The 2023 Tata Safari and the updated Harrier test mules have already been spotted on Indian roads. While the Safari makeover will be available before the end of the year, the new Tata Harrier is expected to go on sale in mid-2023. Both electric SUVs will receive interior upgrades, cosmetic modifications, and cutting-edge technology. The introduction of ADAS (Advanced Driver Assistance System) will be the most important improvement.
The Tata Harrier EV has unique design details.The new EV model has an illuminated 'T' logo running over their rear. Tata Passenger Electric Mobility (TPEML) is the new brand name for Tata Motors' electric vehicle division. The Born Electric platform was created from the inside out, with an emphasis on the interior. We anticipate a lounge-like layout with modern features, complete connection, and autonomous assists. The electric SUV is built on Tata's first 'Born Electric' platform, which enables a variety of body shapes with two and three rows of seating. The EV concept will highlight Tata's new electric skateboard architecture's flexibility and agility.
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The packaging and design constraints of an IC engine-based platform are believed to be absent from Tata's specialised electric architecture. To clarify, the ICE-powered Harrier and Safari SUVs are built on the Omega Arc platform, which is difficult to electrify. It is based on Land Rover's D8 architecture. The production versions of the Tata Harrier EV and Safari EV could hit the road in early 2025.
Aside from the standard closed grille and no exhaust muffler, the Tata Harrier EV has various EV-specific stylistic characteristics. It receives linked LED DRLs, an illuminated Tata logo, a new vertically slated bumper, unusual alloy wheels, linked LED tail lamps, and a reworked bumper. The overall shape and design, though, remain very similar to the SUV's diesel-powered avatar. The cabin also gets some EV-specific upgrades, including as a larger touchscreen infotainment system with more connected car technology features. In terms of safety, the EV has a 360-degree camera as well as ADAS (advanced driver assistance system).
The homegrown automaker has already unveiled its three-platform EV plan, which will span the whole EV market through 2030. These architectures include a repurposed ICE platform, a custom EV platform (Sigma/Gen 2), and a skateboard (Born Electric/Gen 3). While the Sigma platform will be used for the future Altroz EV, Punch EV, and Sierra EV, the skateboard-based cars will feature Tata EVs of the next generation.
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A price of about Rs 30 lakh (ex-showroom) is anticipated for the Tata Harrier EV. It would probably be positioned as a contender to the upcoming Mahindra XUV.E8 (electric XUV700) and as a more significant alternative to models like the MG ZS EV and the BYD Atto 3.