Datsun was always eager to come to India and they made it evident by announcing their plans for India by pulling the wraps off the company's first car in India - the GO. The launch of the GO is now just months away, and when the first model goes on sale in early 2014 the vehicles will be sold directly through Nissan Motor in India.
Vincent Cobee, Global Head of Datsun, said, “Selling the Datsun GO and future models through Nissan Motor represents a natural evolution of the company’s operations in India, which are well recognized in the market. We are excited about launching the iconic Datsun brand in India"
Cobee said that an expanded model range will follow the introduction of the Datsun GO hatchback.
Datsun will work primarily with existing dealer investors who have already demonstrated high capabilities and commitment to the Nissan brand in recent years. This arrangement will in particular allow Datsun to rapidly establish a top quality, expansive retail network and open the brand to a large segment of the potential market straight from the initial launch.
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