With the Auto Expo 2023, all set to take place in January 2023, India’s largest automaker Maruti Suzuki will be vying for your attention with the unveiling of a new electric concept and a range of SUV debuts.
As per the company, Maruti Suzuki’s showcase at Auto Expo 2023 is in line with the company’s vision to offer futuristic, technology-driven products and services for customers.
The Maruti Suzuki pavilion at the Auto Expo 2023 will be spread across 4,118 m2 and will be situated at Hall No. 9. It will be divided into four zones - Sustainability Zone, Technology Zone, Innovation Zone and Adventure Zone. The biggest attraction, as per Maruti Suzuki, will be the Grand SUV amphitheatre that will be an elevated section featuring a range of SUVs and UVs by the company.
Maruti Suzuki will display a total of 16 vehicles at the Expo including an Electric Concept SUV, two all-new SUVs, WagonR Flex Fuel prototype and its customised range of existing products like Grand Vitara, XL6, Ciaz, Ertiga, Brezza, Baleno, and Swift among others.
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As for the engagement activities, the Technology Zone will be for tech savvy visitors who will be able to have an immersive experience on futuristic technologies like ADAS, V2X, cutting-edge powertrains like Intelligent Electric Hybrid, using innovative technologies like Robotic Touchscreen Arm and Virtual Reality.
Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India Limited says, “For Over 4 decades, Maruti Suzuki has been consistently bringing the joy of mobility to customers through industry-defining products and technologies. Auto Expo’23 is yet another opportunity for us to showcase our commitment towards the future of mobility through our range of sustainable & technology driven products. Our showcases at Auto Expo’23 will highlight Maruti Suzuki’s commitment towards cleaner, greener, sustainable and carbon neutral offerings for tomorrow. We are confident that our range of all-new SUVs, futuristic Concept EV, Hybrid, flex-fuel prototype and products will capture the imagination of enthusiasts.”
Also Read: Interview with C.V. Raman, CTO and Ram Suresh Akella, Head – Marketing, Maruti Suzuki
The Innovation Zone will engage with Varun Dhawan fans as they will be able to strike a pose with the superstar’s 3D character for a unique photo opportunity.
The Adventure Zone will have a ‘Rock Wall Climbing Activity’ to engage adventure enthusiasts while also showcasing customized AllGRIP vehicles.
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