Aprilia India has appointed Bollywood star John Abraham as its new brand ambassador. The announcement was made at the launch event of the company's extensive superbike portfolio. There's no doubt that the "Dhoom" actor is one of the most well-known figures in the country when it comes to two-wheelers, as he has never shied away from talking about his passion for motorcycles. Therefore, it makes sense that Aprilia chose him for the role. Abraham, who is well-known for having some of the coolest and highest-quality motorcycles, previously owned an RSV4 RF. Aprilia also gifted the actor the recently launched RS 457. For the uninitiated, John Abraham was also a brand ambassador for Yamaha India before joining Aprilia.
Sharing his thoughts on this new association with Aprilia India, Abraham remarked, "I am thrilled to be associated with Aprilia as their brand ambassador. I personally connect with the Aprilia brand, which embodies passion, performance, and style. I am honoured to be part of a brand with such a celebrated legacy. I look forward to being a part of Aprilia's journey as it continues to stand for high-performance bikes that exude the spirit of sport, racing, and adventure."
Aprilia India: Latest Launches
Along with launching the brand-new Tuareg 660 ADV, Aprilia India also rolled out the 2024 RSV4 Factory, RS 660, and Tuono 660 in the country. In terms of price, the Tuareg 660 costs between Rs 18.85 lakh and Rs 19.16 lakh, while the mid-sized, full-faired RS 660 sportbike is now priced at Rs 17.74 lakh. The 2024 Tuono 660, with its two colour options, is priced at Rs 17.44 lakh. Lastly, the RSV4 Factory is the most expensive in the range at Rs 31.25 lakh. All prices are ex-showroom.
Aprilia's Motoplex stores in India will serve as the outlet for the entire range. By the end of this year, the bikemaker hopes to increase the number of Motoplex showrooms in the nation from the current 10 to 20. All models will first be imported into the country through the CBU route, but if there is a strong enough market demand, Aprilia may also import the bikes as CKD models.
Aprilia India Comments
Diego Graffi, Chairman and MD-Piaggio Vehicles, said, "We are incredibly excited to welcome John Abraham to the Aprilia family. John's passion for performance, adventure, and excellence perfectly embodies the Aprilia spirit. This partnership will undoubtedly strengthen our brand's vision and resonate with every rider who craves a motorcycle that is as thrilling as it is stylish. Aprilia has always been at the forefront of delivering extraordinary riding experiences. The introduction of these superbikes, along with the RS 457, is a significant milestone in our journey in India. We believe these bikes will not only fulfill the dreams of Indian riders but will also redefine the superbike segment. India is a key market for us, and we are committed to bringing the best of Aprilia to Indian riders"
"The addition of John Abraham as Aprilia's brand ambassador marks a significant chapter in our brand journey, John's genuine passion for motorcycling resonates deeply with our discerning customers and John's influence will be instrumental in amplifying Aprilia's reach and connecting with a wider audience of passionate riders. Together, we look forward to crafting campaigns that celebrate the thrill of riding an Aprilia motorcycle", added Apoorva Saigal, Head of Corporate Communication and Marketing.
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