Designers from Brazil, South Korea, India & China took top honours at the 20th edition of the Michelin Challenge Design competition.
The winners of the 2020 Michelin Challenge Design competition have been declared and India's Dinesh Raman and South Korea's Young Jae Kim are the runners-up for their design 'Fargo'. Both are graduate students at the Royal College of Art in London. Meanwhile, Brazil's Dayvid Almeida bagged the top spot for his entry, 'Volkswagen MUT.E'. The top three were rounded off by China's Chen Mango, for his entry 'Michelin Moving Space.'
This year's 'upcycle' theme created a special challenge for the participants, that required them to take inspiration or elements from previously-honoured Challenge Design entries and create an upcycled design that added environmental, societal or economic value.
Sharing his thoughts on this year's upcycle theme, runner-up Young Jae Kim said, 'One of the challenges in 2020 was to understand what Upcycle meant. The whole process was really fun. We also took a great amount of inspiration from our memories of the "Top Gear” show in which Jeremy Clarkson had to drive through Vietnam.'
Adding to this, his teammate Dinesh Raman said, 'Part of what made this Challenge Design different was that it focused on functionality more than aesthetics. We basically felt like jurors. We switched on the projector in our classroom and went through almost all the prior entries. We thought sustainability only made sense if it had a massive impact, both socially & economically.'
This year's jury panel comprised of some eminent names from the global automotive industry, such as Chris Chapman (Senior Chief Designer - Hyundai North America), Thomas Sycha (Head of MINI Exterior Design - BMW Group), and Frank Saucedo (Design Director - General Motors), to name a few.
In its 20-year history, the Michelin Challenge Design competition has been a recipient to over, 14,000 entries from 134 countries.
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