JSW MG Motor India Announces MG Select Premium Car Showroom Channel in India

JSW MG Motor India has introduced MG Select, a new brand channel aimed at the expanding 'accessible luxury' market in India. MG Select will roll out a new lineup of four luxury cars over the next two years, with the first model expected in the first quarter of next year. In its initial phase, MG Select plans to set up experience centers in 12 major cities across India. These new showrooms are designed to enhance the car-buying experience with a focus on high-quality service and a carefully curated selection of models. This initiative aims to meet the increasing demand for luxury cars in India and strengthen MG Motor’s presence in the market.

Sharing his thoughts, Gaurav Gupta, Chief Growth Officer, JSW MG Motor India said, 'The traditional concept of 'purchasing' is evolving, with Indian consumers increasingly shifting towards accessible luxury. MG Select aims to position itself as a key player in this segment by offering an elevated brand experience to new-age customers, who aspire for premium brands. Infused with personalisation and driven by innovation, the MG Select experience centres will offer a curated experience to customers, blending culture, hospitality, sustainability, innovation, craftsmanship, and reimagining luxury.'

Also Read: MG Windsor EV Excite, Exclusive, Essence Variants Explained: What's Different?

MG Select Showrooms

The British manufacturer will introduce a lineup centered on New Energy Vehicles (NEVs), featuring options like plug-in hybrids, electric vehicles, and others. These offerings will highlight MG Select’s emphasis on sustainability and technological advancement. MG Select aims to provide a range of premium cars and will gradually introduce four high-end models over the next two years, with the initial model scheduled for release in the first quarter of 2025.

The MG Cyberster, revealed earlier this year, is expected to be the inaugural model offered through the MG Select retail channel. MG Select aims to stand out in the Indian market by focusing on tailored customer experiences. Currently, MG Motor India's lineup comprises the Comet EV, Astor, Hector, Gloster, ZS EV, and the newly launched Windsor EV.

Also Read: MG Windsor EV Launched at Rs 9.99 Lakh in India; Gets Aero Lounge Seats, 331 Km Range, ADAS and More

MG Windsor EV Arrives on the Indian Market

The Windsor EV is MG Motor's third electric car in India, priced at Rs 9.99 lakh (ex-showroom). The CUV is available in three variants – Excite, Exclusive, and Essence – and four colours: Starburst Black, Pearl White, Clay Beige, and Turquoise Green. With the launch of the Windsor EV, MG has also introduced a Battery as a Service (BaaS) program, which removes the initial cost of the battery and allows customers to pay only for the battery’s usage. This service starts at Rs 3.5/km for the battery. The first owners of the model will be covered by a lifetime battery warranty. 

The vehicle is driven by a single PMS electric motor located at the front axle, producing 134bhp and 200Nm of torque. The company has yet to disclose its top speed. Powering this motor is a 38kWh lithium LFP battery, similar to the technology used in the MG ZS EV. This battery is reported to offer a range of up to 331 km on a single charge.