MS Dhoni is Now Citroen India's Official Brand Ambassador

Citroen India's strategic alliance with the Indian cricket icon, Mahendra Singh Dhoni, represents a turning point in the brand's efforts to gain ground in our home market.

By Reetika Bhatt | on May 27, 2024 Follow us on Autox Google News

Citroen India has announced that Mahendra Singh Dhoni, the cricket icon, will be its new brand ambassador. This strategic alliance represents a turning point in Citroen's efforts to gain ground in the Indian market. According to the company, it wants to highlight the importance of making informed decisions while choosing a car, which is why they are collaborating with Dhoni. In addition to being popular for his on-field cricketing skills and crucial leadership stints, MS Dhoni is known for his love of cars. It is hardly surprising that he would partner with an automobile company given his remarkable collection of luxury models. 

Also Read: Citroen Basalt Mid Variant Spotted Testing in India, Reveals New Details

Sharing his thoughts on this new collaboration, Mahendra Singh Dhoni said, 'As a passionate automobile enthusiast, I am elated to join forces with the French iconic brand Citroen, renowned the world over for its innovation and engineering prowess. The Brand shares my commitment to electric mobility and sustainable solutions and like me, focuses on doing what really matters. Citroen's philosophy of truly understanding customer needs and making meaningful innovations resonates deeply with me. I am thrilled to embark on this journey with Citroen, contributing to their legacy of 100+ years of innovation and excellence while driving towards a better, more sustainable future.'

Shishir Mishra, Brand Director, Citroën India remarked, 'We are very excited to welcome Mahendra Singh Dhoni into the Citroën family. His ability to constantly evolve and innovate has made him the most dependable captain in Indian history. We believe that our association with one of India's finest cricketers, Dhoni, will go a long way in reinforcing our commitment to the Indian market. His humility and dedication to excellence align perfectly with our brand's ideology, while our shared commitment to sustainability and shaping the future of mobility strengthens our connection.'

Also Read: Toyota Rumion vs Citroen C3 Aircross: Which is the Best Family SUV in India?

Citroen Basalt Incoming: Key Details

In other news, the production-ready Citroen Basalt Coupe is presently undergoing rigorous testing on Indian roads ahead of its planned launch in the second half of 2024. With some notable differences from the Basalt Vision concept, such as the absence of features like projector LED headlights and alloy wheels, the most recent test mule sighted appears to be a mid-spec model. Industry rumours, however, indicate that the Coupe SUV would probably be available in a higher-end trim level with all the upscale comforts and equipment.

A 1.2-litre turbo-petrol engine powering the Citroen C3 and C3 Aircross will likely power the Basalt. When paired with a manual or automatic gearbox, this powerplant can produce up to 108bhp of maximum power and 189Nm of peak torque. The company may also release an electric version of the vehicle soon.

As an alternative to the Honda Elevate, MG Astor, Skoda Kushaq, and Hyundai Creta, the SUV will go up against the soon-to-be-launched Tata Curvv. The Basalt is expected to carry an ex-showroom price tag of Rs 8 lakh. As of now, the automaker's India portfolio comprises models like C3, eC3, C3 Aircross, and the C5 Aircross. 

Tags: MS Dhoni Dhoni Citroen Citroen India

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