The new mobility practice will cater to a variety of modes of businesses across the mobility spectrum.
Adfactors PR, one of India’s largest public relations firms, has announced the launch of Mobility Practice – a dedicated vertical aimed at helping businesses manage the significant shifts taking place in the world of transportation and its rapidly evolving ecosystem.
The practice will offer an entire suite of PR services across the spectrum, ranging from automotive, aerospace, and railways to roadways, maritime and inland waterways, and micro-mobility. Another area of significant focus will be flourishing sectors such as electrification, sustainable transport solutions, battery management, and companies offering Mobility as a Service (MaaS).
More importantly, the practice will be led by Srinivas Krishnan (VP – Mobility). He will directly report to Percy Dubash (Director – Adfactors PR). Mr Krishnan was formerly a senior advisor at a leading PR firm, Head of Press at Porsche India, and Editor, Business Standard Motoring. Srinivas is also an active contributor to the autoX magazine and website (you can check out his monthly opinion columns here). He'll lead a team comprising carefully chosen domain experts – right from practice leads to mid-level leaders and associates.
Sharing his thoughts on the announcement, Madan Bahal (Co-Founder & MD – Adfactors PR) said, 'With this new practice, Adfactors PR aspires to be an integral part of the mobility ecosystem; continuously evolving to keep pace with disruption in the sector. Building on our unmatched legacy in automotive communications, we will look to create superior value by innovating across the communications value chain.'