Due to the cancellation of the Geneva Motor Show, Volkswagen has decided to recreate its motor show booth in the virtual world by showcasing the new 2020 vehicles like the ID.3, the R with plug-in hybrid technology, and the latest versions of the iconic Golf, the GTI, GTD, and GTE.
Due to the cancellation of the Geneva Motor Show because of the Coronavirus pandemic, Volkswagen has decided to give automobile fans and enthusiasts a red-carpet treatment by recreating its motor show booth in the virtual world. Now, there’s no need for you to stand in line and squeeze past the mad rush just to get a glimpse of the new upcoming cars and futuristic concept vehicles. All you need to do is make yourself comfortable on your couch, sip your favourite beverage, bring a tub of popcorn, and simply click on the Volkswagen virtual motor show, and your virtual tour begins.
The Volkswagen 360-degree virtual tour is like an open-world game where you can freely roam around and explore it. The booth is split into the various sections like Volkswagen R, eHybrid, SUV, Golf 8 Family, ID Family, and Commercial Vehicles. With music playing in the background, you can stroll through the stalls, change colours, and even the alloy wheel rims, and, furthermore, swipe the information display screens.
Volkswagen has managed to meticulously rebuilt the entire Geneva Motor Show booth digitally and has highlighted the new 2020 vehicles like the ID.3, the R with plug-in hybrid technology, and the latest versions of the iconic Golf, the GTI, GTD and GTE.
Speaking on the virtual show in a statement, Jürgen Stackmann, Member of the Volkswagen brand Board of Management responsible for Sales, Marketing and After-Sales, said, 'I am pleased that our marketing team has succeeded in making our booth available to all visitors despite the cancellation of the Geneva Motor Show. Virtually, they can experience our team’s attention to detail in the presentation of this show and our product highlights. Once again, this demonstrates that special situations call for special solutions. We are convinced that we will be able to reach even more people in future through virtual show visits in addition to the real presentation of vehicles.'
The virtual motor show is up online till April 17, 2020, and can be visited free of charge.
Along with the Geneva Motor Show, the Detroit Motor Show has also been cancelled, as the venue is being used as a hospital, while Paris Motor Show has been partially cancelled, both New York and Beijing Motor Shows have been postponed at the moment.