Triumph Bikes in India

In 2011, Triumph announced its decision to enter the Indian two-wheeler market independently. Subsequently, the British marque displayed its motorcycle range to Indian buyers at the 2012 Auto Expo. At this point, Triumph had also announced its initial 7-model line-up for India along with their prices. However, Triumph’s exhaustive research of the Indian market conditions delayed their launch significantly. Its plan to initiate sales operations through CKD units and not CBUs also worked as a catalyst in the delay. The delay was further increased due to the setting up of their new assembly facility in Narsapura, near Bengaluru.

Consequently, Triumph Motorcycles launched a line-up of 10 motorcycles in India after a significant time-gap, in November 2013. It consisted of the Bonneville, Bonneville T100, the Thruxton café racer, Street Triple, Speed Triple, Daytona 675R, the Tiger 800XC, Tiger Adventure, Thunderbird Storm, and the Rocket III. The Rocket III featured the largest engine on a production bike – a 2,294cc, three-cylinder engine. This line-up was a combination of completely built Units (CBUs) and CKD kits brought in from Triumph's plant in Thailand. The CKD units were assembled at the manufacturer's interim assembly facility in Manesar, Haryana.

In January 2014, Triumph announced the opening of its first fully-equipped dealership at St. Marks Road, Bengaluru. The company had tied up with Bengaluru-based Keerthi Motors for the same. By June 2014, Triumph inaugurated its seventh dealership in India, located in Delhi’s Vasant Kunj area. The opening of the Delhi showroom marked Triumph’s debut in the North Indian Territory. The range of Triumph bikes, ever sold in India, consists of the Street Twin, Street Scrambler, the Bonneville T100, the Street Triple 765, the Bonneville T120, the Bonneville Bobber, the Street Triple RS, the Bonneville Speedmaster, the Tiger 800 XR, the Thruxton R, the Tiger 800 XRx, the Tiger 800 XCx, the Tiger 800 XCA, the Thunderbird Storm, the Tiger 1200, the Thunderbird LT, the Tiger Explorer XCx, and the Rocket III Roadster.