Pune based bike company DSK Motowheels has done a tremendous job with the Hyosung brand. First they renamed the company DSK Hyosung and they increased sales significantly. But now, the company is creating history by bringing in the legendary Italian Benelli brand - and one of the oldest bike manufacturers in the world.
Benelli commenced operations in the year 1911, making them the oldest Italian motorcycle company. The firms colourful journey began as the ‘Benelli Garage’ in 1911, where 6 Benelli brothers Giuseppe, Giovanni, Francesco, Filippo, Domenico and Antonio (also known as Tonino) worked together passionately repairing and manufacturing motorcycles. Benelli went on to earn accolades in the action packed world of motorsports, with Benelli bikes quickly earning the illustrious distinction of playing a key role in over a thousand victories in the Italian, European and World racing championships since 1939. Born of this rich, pure lineage, Benelli today boasts an impressive range of capable, globally respected Superbikes that marry heritage, innovation, styling and technological prowess. Benelli’s distinctly stylish motorcycles are known for their Italian flamboyance and the ability to provide riders from all walks of life a pure, high performance experience.
Mr. Shirish Kulkarni, Chairman of DSK Motowheels said “We are extremely proud to partner with the oldest Italian Motorcycle brand Benelli and excited to bring the largest range of Italian superbikes into India. We are confident we will revolutionize the Indian Superbike Industry with our understanding and experience in the Indian Superbike market, and the ability to put up a wide dealer network coupled with an impressive line-up of Benelli superbikes that offers something for every rider”.
There has been no indication of a launch date or of the products that will be offered but we are happy to welcome this historic company to India.