Mahindra & Mahindra group’s two wheeler division has launched the new Mahindra Mirzya at an ex-showroom price of Rs. 46,750/-.
The Mirzya is based on the Rockstar variant of the the Mahindra Centuro bike and is a part of the promotion campaign of the upcoming movie, ‘Mirzya’ by Rakeysh Omprakash Mehra.
The Mirzya is powered by Mahindra’s MCI-5 106.7cc single cylinder engine that produced 8.5 bhp and 8.5 Nm of torque. In addition, the Mirzya also comes with alloy wheels, flip key, LED tail lamps and bespoke body graphics.
Naveen Malhotra, Sr. General Manager – Sales, Marketing and Product Planning Mahindra Two Wheelers said, “The campaign reflects the confidence and pride that comes with owning the Mahindra Mirzya. The Mahindra Mirzya is stylish and delivers smooth on-road performance irrespective of the terrain. The TVC showcases the pride of the movie stars, as they have enjoyed the same privilege in the movie, which so far has been the exclusive prerogative of our customers. The Mahindra Mirzya is an ideal companion for the modern day Mirzya who is strong, confident and free-spirited.”
Along with the price of the Mahindra Mirzya, the company also launched the Television commercial for the campaign for the motorcycle.