Audi has already hiked car prices three times this year.
Audi India recently announced a price increase across its model range. The ex-showroom price of all cars and SUVs manufactured by the luxury automaker's Indian subsidiary would increase by up to 1.7%, beginning on January 1, 2023. Rising input and operational costs are the main reasons for this price hike, according to the automaker.
However, it is important to point out that all OEMs in the Indian automobile sector stick to the pattern of increasing vehicle pricing in January every year. Balbir Singh Dhillon, the Head of Audi India, responded to the news by saying, 'The primary objective of Audi India’s business strategy focuses on a model that begets profitability and sustainability.
'The price correction is affected as a result of the rising supply-chain-related input and operational costs. The new price range for our models is directed at maintaining the premium price positioning of our brand, ensuring sustainable growth for Audi India and our dealer partners. As a brand, we have always focused on human centricity, and we continue to ensure that the impact of the price hike is as minimal as possible for our customers.'
The A4, A6, A8 L, Q3, Q5, Q7, Q8, S5 Sportback, RS5 Sportback, and RS Q8 are among the ICE models offered by Audi India. On the other hand, the e-tron 50, e-tron 55, e-tron Sportback 55, e-tron GT, and RS e-tron GT are part of the e-tron brand's line-up of electric vehicles.