Posting a growth of 8.48% over last year’s sales figures, Audi India sold 10,851 units in India in 2014.
With the Indian market’s new found love in the luxury car segment, Audi topped the charts by selling 10,851 cars in India in 2014. This figure is over 8% more than what Audi sold in India last year.
Commenting on the very impressive performance, Joe King, Head – Audi India said, “Audi continues to be the undisputed No.1 in the luxury car market and has remained the preferred choice of luxury mobility for car enthusiasts in India. The sheer acceptance of our brand in this country is tremendous. We believe for Audi, India is a long journey and it's not just about a month or a year. The strategy that we have implemented in this journey has helped us to not only achieve leadership but also to maintain it.”
He also said that Audi was also the number one in the performance luxury car segment with its range of cars including the R8 and RS7 topping the segment.
“We had many firsts in 2014 including introduction of segment first products such as the Audi A3 Sedan and Audi A3 Cabriolet and achievement of industry first sales records. We have closed the year at another record high and are now looking forward to an exciting 2015 with limitless luxury in store for India,” added King.
With this, Audi becomes the first luxury car manufacturer in India to sell over 10,000 cars in two calendar years in succession. According to the data released last week by Mercedes-Benz India, it sold 10,201 units in 2014.