Ford rolls out pre Navratri discount offers on full model range.
In light of the upcoming festive season Ford India is offering complementary accessories worth Rs. 15,000 on all of its models in sale at the moment. Ford is calling it the pre Navratri rush offer scheme.
In addition to the ongoing Navratri scheme, there is a cash discount worth Rs. 5,000 on offer for the Trend variant of the diesel fueled Ford Figo hatchback. The diesel model of the Ford Figo Aspire compact sedan in Trend spec is also on offer with a cash discount of Rs. 10,000 and an exchange bonus of Rs. 25,000.
Prices of the Ford Figo currently range between Rs. 4.54 lakh to Rs. 7.27 lakh (ex-showroom Delhi). The Ford Figo Aspire retails between Rs. 5.28 lakh to Rs. 8.20 lakh (ex-showroom Delhi).
It’s also worth noting that in August of 2016 Ford India slashed prices of the Figo and Figo Aspire between Rs. 25,000 to Rs. 91,000, depending on the variant. This was done to price the aforementioned models more competitively in a market that is very price sensitive.
Meanwhile, dealer level discounts are on offer on the company’s compact SUV, the EcoSport which is now on the market with anti-lock brakes and dual front airbags as standard. The Ford EcoSport is priced in the range of Rs. 6.93 lakh to Rs. 9.93 lakh (ex-showroom Delhi).
Ford’s flagship model in India, the Endeavour does not have any ongoing price cuts at the moment as it was launched more recently in the market and is currently experiencing good demand with 702 units sold in August of 2016. Prices for the Ford Endeavour start at Rs. 25.01 lakh (ex-showroom Delhi).
Also read- 2015 Ford Figo Review: First Drive