Hyundai Motor India has introduced its new ‘The Drive Within’ campaign today at the company’s Gurugram headquarters by signing an exclusive year-long association with 4 players of the Indian women cricket team.
The athletes are - Smriti Mandhana; Vice-Captain of the team, Jemima Rodrigues; World’s No.12 T20 batter, Taniya Bhatia; one of the five best breakout stars in women’s cricket ranked by ICC and Shafali Verma, the world’s No. 2 T20 batter and the youngest cricketer to play all three cricket formats.
Representing Hyundai as their brand ambassadors, the Indian cricketers hope to inspire other athletes in the country and expressed gratitude to the South Korean marquee for extending their support and affiliation with the sport. Hyundai is also partnering with the Board of Control for Cricket in India (BCCI) as an associate sponsor for all international matches at home. In the words of Mr. Seon Seob Kim, MD & CEO Hyundai Motor India Limited "Hyundai has a long standing association with sports, our players as well as audiences. Continuing our promise to go beyond mobility, we are glad to announce an association with truly inspiring players in Indian Women Cricket. The grit & spirit shown by these sports women will become a role model for the entire nation. We are proud to announce them as Brand Ambassadors for taking the Hyundai spirit forward. This association with India’s top women cricketers signifies Hyundai’s commitment towards enabling women youth power that defines the new age India.”
Hyundai's #DriveWithin campaign aims to act as a catalyst in celebrating the spirit of Indian cricketers, all genders alike, and inspire millions on that trajectory as well.