A three-pronged strategy involving a focus on technology, new products and network expansion will be key for the company to accelerate its operations.
With the lockdown restrictions slowly and steadily beginning to ease out across the country, Classic Legends, the Indian firm responsible for resurrecting and bringing the famed Czech motorcycle brand Jawa to our shores, is all set to push ahead with a reinvigorated focus on expanding operations across the country. Of course, the expansion not only applies to bringing in new models but also to increase the number of sales & service touchpoints.
The first glimpse of this expansion strategy was seen in February this year when Classic Legends rolled out the updated Jawa 42 as 'Version 2.1'. Though the core mechanical bits remain the same, the Jawa 42 Version 2.1 does offer an array of visual, equipment, ergonomic & styling updates that are more than enough to set it apart from the standard Jawa 42.
Sharing his thoughts on the response garnered by Jawa 42 Version 2.1, Ashish Singh Joshi (CEO – Classic Legends) said, 'Even before the lockdown was imposed across the country, the new Forty Two Version 2.1 had raked in a strong order book for the company. It is worth mentioning that the AllStar Black colour option came up as the unanimous first choice of customers, accounting for approximately 50% of the bookings.'
As mentioned before, Classic Legends also aims to expand its physical presence across the country. To this end, the company is planning 'to establish 275 dealerships by August this year, on its way to 500 dealerships in the next 12 months.' The brand is currently present in 150 cities, with a network of 187 dealers.
Apart from expanding in the domestic market, Classic Legends is also set to foray into electric motorcycles on the international front, as BSA Motorcycles has recently been awarded a £4.6 million grant by the UK government as part of a low carbon automotive initiative. For those not aware, BSA, or Birmingham Small Arms Company – a former arms manufacturer that later forayed into two-wheeler manufacturing – was acquired by Classic Legends in 2016.