Ford has been at the forefront of in-car connectivity technology, and we have seen this in their global products with the Ford Sync. Even the Ford EcoSport boasts this technology, but now Ford India is taking an even bigger step and will now be adding Wi-Fi connectivity to all new Ford Figo models in 2014.
The 2014 Ford Figo will be the only car in its segment to offer Wi-Fi capability and this is definitely a strategy to attract younger buyers who demand in-car connectivity. The 2014 Ford Figo will set new benchmarks in convenience and help keep customers more connected to the world with its unique offering. However, this will only be offered to customers as a special value pack, which will include a Wi-Fi dongle, colour coordinated seat covers and LED interior lighting, all for a price of Rs 9,790.
Ford will also include Driver Side Airbag and Power Adjust Mirrors in the ZXi variant of the 2014 Ford Figo, while the base EXi version will now offer Bluetooth Connectivity, 2 DIN Audio -- CD, FM, MP3, Aux-in, USB and 4 Speakers & Roof antenna as part of the standard offering. The 2014 Ford Figo will be launched through a campaign “Smart Is The New Cool” through which the company will promote the advantages of these unique features.