The A-Class Limousine and the GLA will kickstart the new car launch spree for Mercedes-Benz India this year. The AMG GT Black Series, E-Class face-lift, and the all-new S-Class are also on the cards
Over the past few years, Mercedes-Benz India has gotten into the habit of revealing their upcoming products and new strategies for the year in January. In keeping with the tradition, the brand announced 15 new launches in 2021, including some facelifts.
Mercedes was scheduled to bring in the A-Class Limousine and the second-generation GLA in 2020, but COVID-19 forced it to delay the official launch. While bookings have commenced in early 2020, expect both these products to kickstart the launching spree this year. The Stuttgart-based carmaker will bring in the A-Class Limousine in April and follow it up with the launch of the all-new GLA. Mercedes has also confirmed the 720bhp AMG GT Black Series, featuring the most-powerful production AMG V8 for India. Other key launches from the three-pointed star include the E-Class facelift, which broke cover globally in March last year. The all-new S-Class will also be launched in India towards the end of the year. Aside from all the new product launches, Mercedes-Benz has also announced special engagement initiatives for its SUV and AMG customers.
Speaking about the brand’s plan for 2021, Martin Schwenk, MD and CEO, Mercedes-Benz India, said, 'We remain cautiously optimistic and are confident of continuing the sales momentum gained, despite facing pandemic-triggered market upheavals. Mercedes-Benz India is cautiously optimistic, and we back it up with 15 new or renewed products and innovations in doing business. 2021 will be a product packed year, which we are confident will translate into excitement for customers and our dealer partners.'
Additionally, Mercedes also gave us a quick recap of 2020. With 10 new products launched in the year, the company managed to sell 7,983 units in 2020 – a considerable drop from 2019. That being said, the company continues to lead the charts in the luxury car space, ahead of BMW’s sales count of 6,092 units.
With COVID-19 the world hard, Mercedes-Benz India showed increased focus in terms of online sales last year. The company managed to sell 900 units via its online platform. From their entire product portfolio, the C-Class, E-Class, and GLC continued to draw volume sales. The first lot of the all-electric EQC and the AMG GLE 53 has also been sold out.