The good response received by the T-Roc as well as the Tiguan Allspace validates VW India's 'SUVW' offensive.
Volkswagen India claims that the T-Roc has received an overwhelming response in India, and since its launch in March 2020, just before the lockdown, the first lot of T-Rocs has been sold out and bookings have been closed for now. The deliveries that had also been delayed due to the lockdown are now on track.
Sharing his thoughts on the T-Roc's acceptance in the Indian market, Mr Steffen Knapp (Director - VW Passenger Cars India) said, 'We are thrilled with the response received for our carlines – T-Roc and Tiguan Allspace. It is a testament to customer acceptance of our SUVW offensive strategy. Keeping this momentum, we are excited as we prepare for our next big SUV – the Volkswagen Taigun. To be launched in 2021, the Taigun is aligned with our brand philosophy of building premium accessible cars. It will offer customers a promising value proposition that embodies the marvel of German engineering, powerful, and enhanced driving experience with Volkswagen’s TSI technology and accessible mobility solutions.'
Launched at ₹19.99 lakh (ex-showroom, pan-India), the VW T-Roc competes with the likes of the Hyundai Tucson and the Jeep Compass. Built on VW's modular transverse matrix (MQB) platform, it's powered by a 1.5-litre TSI EVO petrol motor that develops 148bhp & 250Nm. A seven-speed DSG gearbox is the only transmission on offer with the T-Roc. While the VW T-Roc & the Skoda Karoq are essentially the same cars underneath, the T-Roc offers better value to customers, thanks to more upbeat styling and a lower price (the Karoq is priced at ₹25 lakh, ex-showroom).