Tata Motors has come up with a unique campaign to promote their upcoming Zest sedan vehicle. The Indian car maker has tied up with the International Indian Film Academy (IIFA) Awards for a campaign called the 'Zest for Stardom'.
Through the Zest for Stardom contest, Tata Motors and IIFA have brought their superstars together to offer a unique platform with an objective of engaging with customers, and provide deserving fans with a platform to perform with the young heartthrob, Ranveer Singh, on the IIFA stage, at Tampa Bay in USA.
To enter the contest, users will need to submit their one minute dance performance video, recorded on Ranveer Singh’s songs at email@example.com. The top ten short listed videos will then be announced on March 6, 2014 and the forum will be open for votes.
Mr. Ankush Arora, Senior Vice President, Passenger Vehicles, Tata Motors said, “Our partnership with IIFA offers us a unique way to fulfill our promise to bring the best customer experiences, as we create new platforms and launch new initiatives that allow our customers to engage with our next-generation stars. We at Tata Motors are proud to announce the ‘ZEST for Stardom’ Contest’, which will provide a platform for deserving fans to perform on the IIFA stage. We promise to bring many more such exciting best-in-class offerings and hope to receive customer support in our journey to the podium finish".
The Zest is a sub 4-metre compact sedan that will feature the new Revotron 1.2 litre petrol engine, and will be mated to the F-Tronic Automated Manual Trnsmission (AMT). The diesel Zest will feature Fiat's 1.3-litre Quadrajet engine.