Land Rover is known for its iconic
four-wheel-drive vehicles. It is now owned by the British multinational car
manufacturer Jaguar Land Rover. The JLR was taken over by India's Tata Motors in
2008.
The ‘Land Rover’ name was originally
used by the Rover Company for the Land Rover Series model, launched in 1948. It
developed into a brand encompassing a range of four-wheel-drive models,
including the Defender, Discovery, Freelander, Range Rover, etc.
2018 marked the 70th anniversary of
the production of the first Land Rover. It has been the first true all-terrain
vehicle well-suited for deserts, mountains, mud, sand, and snow. It has always
stood for capability and adventure. The ability to go ‘above and beyond’ has
always been at the heart of Land Rover. It dominated 70% of the global aid
market for automobiles in the 1970s. Across the world, all Land Rover cars have
helped establish the brand as a symbol of hope and rescue. It reached places where
no car had before, to help people and causes in far-reaching areas across the
globe.
On 18th January 2008, Tata Motors
established Jaguar Land Rover Limited as a British-registered, wholly-owned
subsidiary. It became a holding company for the acquisition of the two
businesses from Ford - Jaguar Cars and Land Rover. That acquisition was
completed on 2nd June 2008 at £1.7 billion.
Land
Rover’s official India entry was marked by the opening of the flagship showroom
facility in Mumbai by Ratan Tata. The initial Land Rover cars in India were the
Discovery 3, Range Rover, and the Range Rover Sport. They all were brought in
as CBUs.